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Delving into the realm of ad networks exposes a complex tapestry of pricing models. Each network employs its own unique framework for determining the cost per impression. Comprehending these specifications is essential for advertisers aiming to optimize their campaigns and achieve best ROI. From cost-per-click (CPC) to cost-per-thousand impressions

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Banner advertisements are a prevalent type of online advertising that appear on websites. They come in various formats, from small rectangular displays to larger, full-width banners that dominate the page. These media aim to capture users' attention and showcase products, services, or businesses. Traditionally, banner ads are static displays Howev